Description
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that’s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it’s too late.
Product description
Review
Mandatory reading for entrepreneurs… loaded with fascinating stories and practical principles ― Dan Heath, coauthor of Switch and Made to Stick
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book ― Randy Komisar, founding director of TiVo
The Lean Startup will change the way we think about entrepreneurship ― Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
Product details
- Publisher : Portfolio Penguin (1 January 2011)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 0670921602
- ISBN-13 : 978-0670921607
- Item Weight : 330 g
- Dimensions : 23.4 x 15.3 x 2.03 cm
- Net Quantity : 1.00 count
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